When should you care about being liked and when should you not care? It is a fine balancing act. When we are oversensitive and have a need to be liked, we find ourselves at the mercy of others. On the other hand when we don’t care when we should actually care, our message could be completely lost as our target audience may stare themselves blind against what they perceive to be undesirable characteristics.
The Covid-19 pandemic and related lockdowns around the globe has put a spotlight on the need for empathy. Many have been able to display great empathy, while others have been struggling. I suspect that those organisations that have typically been bottom line driven, would have found it a lot more difficult to deal with the levels of empathy required in dealing with employees who suddenly had to go into a mini diaspora, while dealing with the inevitable bereavement that accompanied the virus as it wreaked havoc.