Once you understand what you purpose is and what its importance is in the context of the greater good, you understand that you have an obligation to protect your purpose in the interest of the greater good. Your purpose has been entrusted to you for a reason. You are therefore responsible for ensuring that you deliver value. Somebody out there needs you to live your purpose.
The Covid-19 pandemic and related lockdowns around the globe has put a spotlight on the need for empathy. Many have been able to display great empathy, while others have been struggling. I suspect that those organisations that have typically been bottom line driven, would have found it a lot more difficult to deal with the levels of empathy required in dealing with employees who suddenly had to go into a mini diaspora, while dealing with the inevitable bereavement that accompanied the virus as it wreaked havoc.