Your organisation is a corporate citizen

It is only in recent times that we have started to see a shift in the understanding of the role of organisations in the broader society. Corporates cannot only have a one-dimensional view of their role in society, which is based on a drive to create wealth for shareholders. It is not just about making money without considering the outcomes and impact on society. Organisations are corporate citizens that either make a nett positive contribution or negative contribution to society. If your organisation is not a good neighbour, it runs the risk of suffering significant reputational damage in the long run.