It is only in recent times that we have started to see a shift in the understanding of the role of organisations in the broader society. Corporates cannot only have a one-dimensional view of their role in society, which is based on a drive to create wealth for shareholders. It is not just about making money without considering the outcomes and impact on society. Organisations are corporate citizens that either make a nett positive contribution or negative contribution to society. If your organisation is not a good neighbour, it runs the risk of suffering significant reputational damage in the long run.
It is incumbent on each of us to constantly evaluate whether our moral compass is still pointing to our true north. We need to continually ask ourselves whether our actions are informed by our own beliefs that we carefully considered, before we concluded that they are fit to be used in our moral compass. How certain are we that we are not just believing what we are because those around us believe it? Or, that we are believing what we are because those who we have crowned with a halo believe it? Applying one’s own mind is paramount if we were to avoid the temptation of outsourcing our morality to others.