Your organisation is a corporate citizen

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It is only in recent times that we have started to see a shift in the understanding of the role of organisations in the broader society. Corporates cannot only have a one-dimensional view of their role in society, which is based on a drive to create wealth for shareholders. It is not just about making money without considering the outcomes and impact on society. Organisations are corporate citizens that either make a nett positive contribution or negative contribution to society. If your organisation is not a good neighbour, it runs the risk of suffering significant reputational damage in the long run.

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Encouraging empathy in your organisation

The Covid-19 pandemic and related lockdowns around the globe has put a spotlight on the need for empathy. Many have been able to display great empathy, while others have been struggling. I suspect that those organisations that have typically been bottom line driven, would have found it a lot more difficult to deal with the levels of empathy required in dealing with employees who suddenly had to go into a mini diaspora, while dealing with the inevitable bereavement that accompanied the virus as it wreaked havoc.

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